Privacy Policy

Arla Foods amba (“Arla”) respects your data privacy. This information text describes how Arla will, as the data controller, collect and process personal data about you in connection with the use of our website at www.arlapro.com.

Please read the statement carefully in order to understand how we process, use and disclose your personal data. If you have any questions regarding Arla Pro.’s processing of your personal data, please contact us (dataprivacy@arlafoods.com).

This statement touches upon the following topics:

1. Processing of personal data
2. Disclosure and transfer of the personal data
3. Retention period
4. Your rights
5. Contact
6. Changes to this privacy notice

1. Processing of personal data

We process the personal data for the following purposes and on the listed legal bases:

• Participating in competitions 
  If you participate in competitions arranged by Arla, we will process the personal data you provide (name, email address, competition input, including answers to questions, etc.) in order to manage the competition, chose and contact the winner (GDPR art. 6(1)(b)).
  
  Depending on the specific competition and prize, we may share your name, contact details and prize details with our competition prize vendors and carriers (GDPR art. 6(1)(b).
  
  If required under the legislation, we will share your name and prize details with the tax authorities (GDPR art. 6(1)(c)).

• Being able to reply when contacted through Arlapro.com (customer service) 
  If you contact our customer service, we will register the personal data that you provide to us (name, company, title,  e-mail address, address, phone, kitchen type). Our customer service team has access to this data so we can help you with your request in the best way possible (GDPR art. 6(1)(b)).

• Marketing
  If you sign up for our newsletters we will register the personal data that you provide to us (name, company, title, e-mail, address, phone, kitchen type) in order to send you relevant and targeted marketing messages.
  
  The processing is based on your consent (GDPR art. 6(1)(a). Remember that you can , at any time, withdraw your consent, if you no longer wish to receive our newsletters.
  
  We use cookies to create more relevant marketing for you and to present relevant content to you on our website and on third party websites. This is based on your cookie-consent, and the subsequent use of the cookie data for marketing is based on our legitimate interest to brand our products and our business.
  
  You can read more about our use of cookies here.

• Events and workshops 
  If you sign up for participation in events and workshops arranged by Arla, we will register the personal data that you provide to us (name, company, title,  e-mail address, address, phone, kitchen type, event, event date) in order to manage the event as well as your participation, confirming your participation, contacting you in case of any changes or cancellations, etc. (GDPR art. 6(1)(b)).

• Improving our website
  We use cookies to improve your experience on our website and ensure functionality of the site, to track the traffic to our website and to optimise content on the pages. This is based on your cookie-consent, and the subsequent use of the cookie data for marketing is based on our legitimate interest to improve our website.
  
  You can read more about our use of cookies here.

• Interaction with Arla Pro. on social media platforms
  If you follow us or interact with us on any of our pages on social media platforms, such as Facebook, Instagram, etc. information you provide will be subject to this privacy notice as well as the privacy notice of the respective social media platforms. We encourage you to read the privacy notice of such social media platforms.

2. Disclosure and transfer of the personal data

We disclose your personal data as described above. In addition to this we make personal data available to our business partners, including IT suppliers that stores and process personal data on our behalf. Such business partners and suppliers are subject to Arla Pro.’s instructions regarding the storing and processing of personal data. Further, it is Arla Pro.’s responsibility that the storing and processing is in accordance with the data privacy legislation.

3. Retention period

We store the personal data for as long as necessary to fulfil the purposes above.

• User profiles on Arlapro.com are stored until requested deleted by the user
• Contact information and details of request is stored for a maximum of 12 months after the request has been solved
• Competition data will be stored for a maximum of 90 days after the prize has been fully claimed and shipped
• Financial transaction, delivery and purchase information will be stored for a maximum of 6 years under the bookkeeping legislation after the delivery has been made

4. Your rights

When we process personal data for our legitimate interests or when we use your personal data for direct marketing, you have the right to object to our processing of your personal data. 

Subject to certain statutory exceptions, you have the right to request access to the personal data we hold and process regarding you.

Further, you have the right to request us to rectify any personal data on you that might be incorrect, as well as the right to request us to restrict the processing of your personal data.

You may request to receive any personal data on you that you provided to us a structured, commonly used and machine-readable format, if our processing of such personal data is based on your consent or a contract that you concluded with us (data portability).

Upon your request we will erase personal data on you, unless we have a legal basis for continuing the processing.

You also have the right to lodge a complaint with the competent supervisory authority, such as the Danish Data Protection Agency.

5. Contact

Please do not hesitate to contact us if you have any questions in regards to the protection of your personal data or if you wish to exercise your legal rights. You may contact us under dataprivacy@arlafoods.com.

Address details: 

Arla Foods Amba.
Sønderhøj 14, Viby J
Denmark

6. Changes to this privacy notice

We reserve the right to change this privacy notice.