Privacy Policy
Last Updated: August 2024
Arla Foods Inc. (Arla Foods) takes the protection of your personal information very seriously. This Privacy Policy (the Policy) describes how Arla Foods collects, uses and discloses your personal information in connection with our services and the use of our website at www.arlapro.com (the Site).
For the purpose of this Privacy Policy, “personal information” means information which can be used to directly or indirectly identify you (such as your name, address, telephone number, date of birth, email address or payment information, for example, credit card number).
Arla Foods belongs to the group of companies that makes up the Arla Foods Group, including Arla Foods amba (Europe), or Arla Foods Inc. (Canada).
Please read this Policy carefully in order to understand how we collect, use and disclose your personal information. We reserve the right to modify this Privacy Policy at any time. We will reflect any modifications to this Privacy Policy on our Site. We suggest that you periodically consult this Privacy Policy. Your continued use of the Site after any such changes constitutes your acceptance of this Privacy Policy, as revised.
Collection and use of personal information
We will only collect personal information from you if you provide it to us voluntarily or as permitted by applicable laws. You may choose not to provide us with your personal information although this may affect your ability to access certain services or features on our Site.
We collect your personal information for the following purposes:
- Direct2Chef (restaurants)
We process personal information about the employees and owners of restaurants and similar professional customers with whom we interact directly or indirectly through distributors in connection with the sale and marketing of our goods and services for use in marketing and analysis. We process the personal information we receive in connection with orders, deliveries and assessments of the potential needs for the goods and services sold by Arla Foods.
We collect this information directly from customers or from third parties, including via social media.
We share contact information on employees and owners of restaurants and similar professional customers with our group companies. You can find more information about Arla’s Group Companies here.
- Your participation in competitions
Depending on the specific competition and prize, we may share your name, contact details and prize details with our competition prize vendors and carriers.
If required under applicable legislation, we will share your name and prize details with relevant tax authorities.
- Providing customer service
When you contract us through ArlaPro.com or other contact points (email, social media platforms, etc.), we will register the personal information that you provide to us (e.g. name, company, title, email address, request details, etc.). Our customer service team has access to this data so we can help you with your request in the best way possible.
- Marketing
We use cookies to create more relevant marketing for you and to present relevant content to you on our Site and on third party websites (re-targeting). This is based on your cookie-consent, and the subsequent use of the cookie data for marketing is based on our legitimate interest to brand our products and our business.
You can read more about our use of cookies here.
We also use tools available on social media platforms to brand our products (e.g. Facebook and lnstagram Custom Audience and Lookalike, Linkedln Matched Audiences, YouTube Audience). For that purpose we may provide hashed email addresses, that we obtained from you (e.g. when signing up for newsletters or when purchasing items in our web shop) to the social media platforn, for them to present sponsored posts in your feed.
- Events and workshops
If you sign up for participation in events and workshops arranged by Arla Foods, we will register the personal information that you provide to us (including, name, e-mail address, event, event date) in order to manage the event as well as your participation, confirming your participation, contacting you in case of any changes or cancellations, etc.
- Improving our Site
We may collect information about you that is not personally identifiable such as the type of Internet browser or computer operating system you are using and the domain name of the website from which you linked to our Site. In addition, when you view our Site, we may store some information on your computer in the form of a “cookie” or similar file. Cookies allow us to tailor our Site to better match your interests or preferences. We use cookies with your consent to improve your experience on our website and ensure functionality of the site, to track the traffic to our Site and to optimise content on the pages.
If you prefer not to allow the use of cookies, you can adjust your browser settings to block or delete cookies. However, please note that disabling cookies may impact the functionality and usability of our Site.
You can read more about our use of cookies here.
- Interaction with ArlaPro on social media platforms
If you follow us or interact with us on any of our pages on social media platforms, such as Facebook, lnstagram, etc., information you provide will be subject to this Privacy Policy as well as the privacy notice of the respective social media platforms. We encourage you to read the privacy notices of relevant social media platforms.
Disclosure and transfer of your personal information
Arla Foods operates in Canada and abroad, with Arla Food Group affiliates located in Europe. We may disclose your personal information with such affiliates for the purposes described above. ln addition to this, we may do business with third-party service providers, including for marketing, and information technology, data hosting and processing, who may themselves be located outside Canada, or, regarding Québec residents, outside of Québec. Please note that privacy laws in other jurisdictions may differ from Canadian and provincial privacy laws. Reasonable measures, such as contractual or otherwise, that Arla Foods may take to protect your personal information while it is being processed, stored or otherwise handled by service providers are subject to applicable foreign legal requirements, including lawful requirements to disclose personal information to government and law enforcement authorities in certain circumstances. By providing your personal information in connection with the services offered by Arla Foods, you consent to such transfer and hosting. We take reasonable contractual measures to make sure our service providers acknowledge and understand their responsibilities in protecting your personal information, and to ensure that your personal information benefits from similar levels of protection as it does when processed by us.
Security
The security of your personal information is important to us. We help protect it by maintaining physical, organizational and technological safeguards. Personal information may be accessed by persons within our organization who require such access to carry out the purposes described in this Privacy Policy, or other purposes permitted or required by law. Affiliates, agents or service providers of Arla Foods who have access to your personal information in connection with providing services for Arla Foods are required to keep the information confidential and are not permitted to use such information for any other purpose.
It is important to understand that no security measures are absolute. We cannot guarantee the safety of any information you provide to us.
Links to other sites
From time to time, the Site may include links to other websites, mobile applications or other channels. These links are offered for your convenience to provide further information. We are not responsible for, nor do we accept any liability for how such other entities collect, use, and disclose personal information. You should consult the privacy policies of these other websites before providing any personal information.
Retention period
We store your personal data for as long as necessary to fulfil the purposes above and to comply with legal obligations, including bookkeeping legislation in the countries where we operate.
Your rights to access and correct your personal information
You have a right to access your personal information and to request a correction if you believe it is inaccurate, subject to certain statutory exceptions. If you have submitted personal information and would like to have access to it, or if you would like to have it corrected, please contact us using the contact information provided below. We may require you to verify your identity before allowing you to access your personal information. Furthermore, we may not accept a request to change information if we believe that the change would violate a law or legal requirement or result in incorrect information.
You may request to receive any personal information we have about you on a structured, commonly used and machine-readable format.
Upon your request we will delete personal information on you, unless prohibited by law. Please note that if you request deletion of certain information, we may not be able to provide you with certain services. We will explain the consequences of deletion at that time to assist you in your decision.
Please contact us at arlapro_canada@arlafoods.com to exercise any of your rights with respect to your personal information.
You also have the right to lodge a complaint with the competent supervisory authority, such as the Office of the Privacy Commissioner of Canada (OPC) or the Commission d'accès à l'information du Québec (CAI).
Contact us
Please contact us at arlapro_canada@arlafoods.com (addressing your communication in the subject line to our “Privacy Officer”) if you have any questions about this Privacy Policy or any personal information we may have concerning you, or if you would like us to delete such personal information. Alternatively you can reach us at the following address:
Privacy Officer, Arla Foods Inc.
Country office
675 Rivermede Road
Concord, Ontario
L4K 2G9, Canada