PUB INSIGHT WITH ARLA PRO

How can you attract families to your pub

From family-friendly environments and activities, to menu variety and ingredient flexibility, there are a number of ways to attract a family audience to your pub. Keep reading to discover our practical tips and tricks to make your pub a go-to-destination for families.

What do families seek in pubs?

The first thing diners notice about any pub visit is the environment and atmosphere upon arrival. Creating a friendly and welcoming atmosphere is essential to attract family visits, making both parents and young children feel at ease when visiting your pub.

Another important factor is the quality of food on offer, both on children’s and adults’ menus. Families place a high importance on good quality food and a variety of options when ordering, so it’s important to consider this when menu engineering.

FAMILY-LED PUB VISITS

How to Appeal to Families

Attracting families to your pub is not just about offering kid-friendly meals. It’s about creating an inviting environment that caters to both adults and children, making your pub a go-to destination for family outings. Here are some key strategies to help you appeal to families and create a welcoming space for all ages.

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Value Driven Promotions

Another aspect of menu engineering that should be considered when attracting families to your pub is value driven promotions, which could be anything from “kids eat free” promotions to family meal deals during school holidays. A huge 40% of families specifically seek out these types of deals, so don’t miss out on the extra business!

Arla Pro In Pub Menus

At Arla Pro we understand that every pub has different menu requirements and every family visit has different priorities. That’s why we’re here to help you work out which products are suited to your pub menu, how you can maximise ingredients and create a go-to-destination pub for families.