16 October 2024

Five Things Families Seek in a Great Pub

When families decide to head out for a meal, they’re looking for more than just food; they want a complete experience that caters to everyone, from toddlers to grandparents. If you want your pub to be a go-to destination for family outings, it’s essential to understand what families are seeking from pub visits. We have identified five key elements that will help make your pub a family favourite, keep reading to find out more.

1. Quality food for everyone

Families prioritise high-quality food that caters to both adults and children. A menu that includes a variety of options is essential - think healthy choices, customisable dishes, and a few indulgent treats for those special occasions. Parents want to feel confident in the meals they’re ordering for their kids, so providing clear nutritional information and allergen details will help them make informed decisions.

What you can do: Consider offering smaller portions of adult meals for kids, or customisable options where parents can pick and choose the ingredients. This flexibility will make mealtime more enjoyable for everyone and combat any allergy concerns.

2. A welcoming environment

Creating a friendly atmosphere is crucial for attracting families. They want to feel comfortable, knowing that both parents and children are welcome. In fact, 55% of consumers say that friendly staff is the number one reason they would consider a pub family-friendly. Additionally, cleanliness is paramount, with 48% of respondents indicating that a clean environment plays a significant role in their decision.

What you can do: Ensure that dining areas, play spaces, and toilets are well-maintained. Staff training on customer service can go a long way in making families feel at home.

3. Child-friendly facilities

Having the right amenities can make a significant difference for families. Highchairs, changing tables, and a dedicated play area demonstrate that your pub understands and caters to the needs of families with young children.

What you can do: Think about providing entertainment options like activity packs, games, or a cozy play area. Simple activities like colouring sheets or board games can keep kids engaged, allowing parents to relax and enjoy their meal without worry.

4. Engaging activities for children

Interactive elements can make a visit to your pub even more enjoyable for families. Whether it’s colouring, board games, or even digital tablets with educational games, having engaging activities can keep children entertained and happy.

Download our children’s activity pack

What you can do: Consider hosting family-friendly events, such as magic shows, puppet shows, or children’s movie nights. These events not only draw families in but also create memorable experiences that they’ll want to repeat.

5. Promotions and value for money

Families are always looking for value, so offering promotions and deals can attract more visits. Deals like “kids eat free” during school holidays or special family meal packages can make dining out more accessible and appealing.

What you can do: Try implementing family loyalty programmes, as they work to encourage repeat visits. These could include discounts, special offers, and early access to events, ensuring families feel rewarded for choosing your pub time and time again.

By focusing on quality food, a welcoming atmosphere, child-friendly facilities, engaging activities and value for money, your pub can become a favourite destination for family visits. Understanding and catering to their needs not only enhances the eating out experience but can also encourage repeat visits, helping your pub thrive in a competitive market. So, roll out the welcome mat and create wonderful family memories at your pub!